qual é o poder das redes sociais?

Qual é o poder das redes sociais?

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Nas eleições de 2018, as redes sociais foram largamente usadas, definindo um novo modelo nas campanhas eleitorais para políticos, jornalistas, publicitários, cientistas políticos e pesquisadores.

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E o que chamou atenção foi o grande número de fake news — informações falsas que procuravam atingir candidatos e conteúdos com desinformação.

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No Brasil, mais de 150 milhões de pessoas utilizam redes sociais, o que representa 70,3% da população. Segundo dados de 2020 do Tribunal Superior Eleitoral (TSE), 147.918.483 brasileiros estão aptos a votar.

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O uso de desinformações no processo eleitoral não é uma novidade, mas a maneira como foram propagadas — feito por disparos automáticos de mensagens — produziu resultados que preocupam as eleições de 2022.

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“As redes sociais começaram a exercer uma governança privada sobre a deliberação pública e sobre a liberdade de expressão. Não é mais apenas o Estado que realiza esse papel.”

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Raniery Soares, 25 anos, mora no Parque Maré, estuda Letras na Universidade Federal do Rio de Janeiro (UFRJ) e utiliza redes sociais desde 2011.

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“Nunca fui vítima de nenhuma fake news, no sentido de compartilhar mentiras. Já acreditei brevemente em notícias falsas, porém sempre investiguei a veracidade das informações.’’

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A falta de transparência das plataformas e aplicativos de mensagem, onde é mais difícil acompanhar a circulação de conteúdo, é uma das principais preocupações para o próximo pleito eleitoral.

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O Tribunal Superior Eleitoral (TSE) aprovou uma resolução que proíbe a divulgação de mentiras ou dados descontextualizados que atinjam os processos de votação, apuração e totalização de votos.

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O TSE também fez acordo com as maiores plataformas digitais para combater as fake news: Twitter, Tik Tok, Facebook, WhatsApp, Google, Instagram, YouTube e Kwai. O Telegram não topou o acordo.

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Do combinado, estão proibidos disparos em massa de mensagens em aplicativos como WhatsApp e Telegram para pessoas que não se inscreveram para recebê-las.

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Segundo a advogada Samara Maria de Castro, vice-presidente da Comissão de Proteção de Dados e Privacidade da Ordem dos Advogados do Brasil (OAB-RJ), as medidas tomadas pelo TSE visam proteger a campanha na arena digital.

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‘’Podem não ser a melhor composição jurídica, mas tenho certeza de que são importantes para garantir que nosso sistema sobreviva.”

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LEIA A MATÉRIA NA ÍNTEGRA

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MARÉ ONLINE

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